How to Flirt BlackBerry Users iPhone and Samsung

It's no secret that the BlackBerry was battered in the middle of the competition with its competitors in the smartphone realm. Middle of this year for example, the global market share of Canadian manufacturers fell back to below one percent.

But the BlackBerry has not despair. Through the new flagship product, Passsport, these manufacturers trying to "re-embrace" users who have switched to another phone.

"It is clear that there are users who have left us (BlackBerry) and buy an iPhone or Samsung Galaxy ... With Passport, we intend to persuade them to go back to the BlackBerry, in addition to keeping loyal fans," said Vice President of Global Product Management BlackBerry Francois Mahieu when met after the launch of the BlackBerry Passport in London, England on Wednesday (24/09/2014).

According Mahieu, BlackBerry can not rely on traditional software products to attract these users. Thus, the concept is equipped with BlackBerry Passport square touch screen and QWERTY keyboard width with touch input technology then blaze.

Users who have already switched to the iPhone or the Galaxy, according Mehieu, already accustomed to the big screen. Passport seeks to bring this case, plus a QWERTY keyboard which is expected to increase the attractiveness.

"So, the user can get the best of both worlds (smartphone touch screen and QWERTY)," he said again.

BlackBerry was keen to present the comparative ability of Passport with his opponents. In a launch event in London, for example, no fewer than three competitors Passport smartphone, the iPhone 6, S5 Galaxy, and HTC One M8.

Passport BlackBerry mainly emphasizes excellence in terms of productivity, for example, a wider screen display, the sound quality of phone calls is claimed to be more toned and clear, battery sera known to last up to more than a full day.

In addition, the BlackBerry also bring technology similar personal assistant Siri and Google Now called BlackBerry Assistant, in addition to new features and updates in the form of the BlackBerry OS Blend 10.3.

Mahieu said dish-dish is expected to attract brand-new old BlackBerry users. "Our message to the user, come back (to the BlackBerry), we had a lot of new stuff for you guys."

KOMPAS.com